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2 Day Social Media Marketing Masterclass Training Course

A Comprehensive Program Covering Social Media Marketing Strategies


Professional Digital Marketing Training Course in Abu Dhabi

Tuesday 3rd and Wednesday 4th July 2019 - 2 Days
Armada Hotel, Petaling Jaya *,
Selangor, Malaysia
RM2,450 per delegate - Early Bird Rate   (RM2,950 Standard Price)

Since the beginning of the world wide web, there have been huge changes in how media is produced and consumed online. It has become necessary, more than ever, to understand how online mediums can be taken advantage of by businesses and organisations to create new opportunities and encourage growth in the digital world.


Our 2 Day Masterclass is an intensive yet focused workshop introducing participants to the main components that make up a social media strategy. The program focuses on the most dynamic and exciting form of this media evolution; social media - a phenomenon that is no longer being used by the few but by the many, and should seriously be considered an essential part of any businesses’ digital marketing strategy.

Our training course will give you an in-depth understanding of the shifts in this medium that have been occurring; highlight the depth and breadth of the social media landscape, and how your business or brand can benefit by forming a strategy that will comfortably fit into areas such as marketing, product development and customer services.

There is no denying the fact that social media has become a necessary part of a businesses marketing strategy, with customers and clients relying on brands and products to have visibility and transparency online. With this expectation firmly embedded in the minds of the consumer, it is vital for businesses and brands to utilise the very latest techniques and principles in social media to keep ahead of the competition.


Our course concentrates on techniques that allow high quality content production, with a variety of objectives set as targets. By learning the very latest strategies as used by leading global brands, marketers can effectively use the power of social media to greatly enhance online presence.


Using a combination of case studies, practical workshops and interactive exercises, this training course will take participants through optimum content creation techniques using a variety of tools. With real world examples, attendees will benefit hands-on and learn easy to implement strategies.

By studying practical examples, the principles and fundamentals of social media use for businesses and organisations will be explained and clarified through this interactive training course, enabling attendees to run and manage strategies within their respective marketing frameworks.

This masterclass is ideal for those wishing to understand more about how social media can integrate with an overall marketing and brand development strategy. Additionally, participants will leave with an in-depth understanding of the do’s and don’ts when utilising social media, and will be able to confidently manage and oversee the various facets of social media presence and channels.

Course Programme

Day One:

  • Social Media Overview

  • Trends and latest developments

  • Principles of Social Media

  • Conversations through Social Media

  • Cultivating relationships through Social Media

  • Types of Social Media

  • Entertainment

  • Concept of viral marketing

  • Audiences for Social Media

  • Demographics and statistics

  • Driving factors

  • Why Social Media Matters

  • Understanding how it affects brands and

  • businesses

  • Dealing with negativity and crisis

  • The cross company approach to social media

  • Importance of quality content creation

  • Types of content and deployment techniques

  • Allocating resources and tools

  • Case studies - good and bad examples

  • Monitoring your brand’s presence

  • Basic analysis techniques and tools

  • Interpreting the results

Day Two:

  • Advertising through social media

  • Setting your budgets

  • Conducting a competitive analysis

  • Planning and delivering campaigns

  • Planning for customer acquisition and rentention

  • Customer acquisition methods - on and offline

  • Encouraging web visitors to become fans

  • Follower retention strategies

  • Managing and scheduling content

  • Building trust with fans

  • Developing engaging content

  • Branding your presence

  • ‘Above the Fold’

  • The fundamental drivers of human behaviour

  • Why it is important to grab attention and how to do it

  • Prioritising changes to your social media channels

  • Identify problem areas with your channels

  • Gaining intelligence from audiences

  • Simple ways to develop Customer Journeys

  • The importance of attention grabbing copywriting

  • Using the power of emotion to engage with your your customer personas

  • Tips and techniques for improving interactivity

Who Should Attend

This Digital Marketing Masterclass will benefit a wide range of personnel and team members, involved in many different areas of a business or organisation. The skills learnt during the three days can be applicable in many different departments and faculties including, but not limited to, the following roles:

  • Web Designers and Developers

  • Sales and Marketing Staff

  • Marketing Executives

  • Junior Digital Marketers

  • Marketing Graduates

  • Business Development Managers

  • PR Professionals

  • Advertisers

  • Event Organisers and Managers

  • Promotions and Customer Service Managers

  • Online Marketers

  • Digital Strategists

  • Business Owners

  • Customer Service Personnel

Date and Venue
  • Day 1: Tuesday 3rd July 2019

  • Day 2: Wednesday 4th July 2019

Armada Hotel, Petaling Jaya, Selangor (Google Maps)

* Venue Subject to Change

Dates above unsuitable?​

Prefer bespoke training?​

Contact us for in-house and one-to-one training at no extra cost!

Or Call: +60 10 425 0886

Course Benefits

The 2 Day course will equip participants with the knowledge and expertise to deploy and manage a range of social media marketing strategies.


Furthermore, the foundational understanding gained through the sessions will allow participants to develop themsleves through practice into robust social media channel managers.  

Following the training, participants will understand:  

  • The depth and breadth of social media

  • What makes content social and how it differs from the broadcast media model

  • The importance of trust, honesty and transparency

  • Social media demographics and how it relates to brand engagement

  • How other businesses, organisations and brands are using social media

  • How it can go wrong and how to react

  • Best practices, ethics and legislation

  • Basic techniques and tools for benchmarking your social media presence

  • The first steps in creating a social media strategy for your business or brand

  • Some of the latest services and trends

All delegates will receive a certificate, hard and soft copies of course materials and four weeks post course support.

2 Day Social Media Masterclass in Johor Bahru - Coming Soon

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