Designing Persuasive Websites Training Course

Creating and Managing Websites with Impact Online

Please contact us for latest course dates and venue details:
Email: info@charlesmann.com.my
Or call: +60 10 425 0886
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All courses last one full day, starting at 9.30am until 5.00pm. This course is 100% HRDF claimable. Download course brochure and registration form.

Clients who've benefitted

from this course include:

The leading HRDF web design training course in Malaysia

Creating and developing a website is no longer a difficult or complex process, with most businesses having some sort of identity online. Additionally, driving traffic to your website is only half the battle with the other half being getting them to engage, buy or enquire. All marketing efforts in bringing visitors to your website are pointless if these visitors exit your website without buying or getting in touch, or performing some sort of interaction. 

 

This unique website design and strategy training course will give you a thorough understanding of the principles of persuasive website design, resulting in helping you create web design briefs that will help develop online pages that truly add value to your business or brand. You will discover that making some simple changes to your web pages can make a huge difference to the number of people who read your content, browse your pages, complete your enquiry forms or make a purchase.

 

Through a mix of theory, practical exercises and examples, this training course will show you how to apply the essential principles of website persuasion, ensuring that you offer a great experience to your website visitors. Register for this training course by filling in our interest form.

Course Programme

  • Introduction to Conversion Rate Optimisation (CRO)

  • The key principles of CRO

  • Determining your Conversion Rate

  • The fundamental drivers of human behaviour

  • Why it is important to grab attention and how to do it

  • Prioritising changes to your website

  • Identify problem areas on your website

  • Securing buy-in from the wider team

  • Using Web Analytics to identify problems

  • How to model the behaviour of your online visitors

  • Gathering ‘Voice of the Customer’ data

  • Rapid feedback gathering tools

  • Simple ways to develop Customer Journeys

  • The basic optimisation tools

  • Free and low-cost websites and online resources

  • Develop a website testing programme

  • How and when to run optimisation tests

  • The key metrics you must pay attention to

  • How to benchmark your website against others

  • The most important thing you should do with the data you acquire

  • Implementing website changes

  • The importance of attention grabbing headlines

  • Using the power of emotion to engage with your your customer personas

  • Inserting the right keywords at the right points

  • Understanding and designing effective Landing Pages

  • Which web optimisation practices must be followed and which can be safely ignored

  • Easy ways to tell a persuasive story online

  • Page elements that will keep visitors on your site for longer

  • Tips and techniques for improving the visibility of your Calls to Action

 

 
Who Should Attend

  • Web Designers and Developers

  • Sales and Marketing Staff

  • Marketing Executives

  • Junior Digital Marketers

  • Marketing Graduates

  • Business Development Managers

  • PR Professionals

  • Advertisers

  • Event Organisers and Managers

  • Promotions and Customer Service Managers

  • Online Marketers

  • Digital Strategists

  • Business Owners

Dates above unsuitable?​

Prefer bespoke training?​

Contact us for in-house and one-to-one training at no extra cost!



Or Call: 010 425 0886

Course Benefits


Following this course, you will be able to:  



  • Make your website more credible, trustworthy and persuasive

  • Form deeper relationships with your online customers

  • Understand the wide array of tools available to improve your website

  • Use tools to build highly effective landing pages

  • Identify problem areas of your online setup and find suitable solutions

  • Create your own Website Testing Framework and Methodology

  • Create realistic visitor personas and scenarios

  • Explain your web optimisation work to Senior Managers and Executives



All delegates will receive a certificate, hard and soft copies of course materials and four weeks post course support.

Our Persuasive Website Design training course is also available for registration in Ipoh (Perak), Penang, Kelantan, Terengganu, Port Dickson, Johor Bahru, Kuching (Sarawak) and Kota Kinabalu (Sarawak). Please contact us for assistance.

How to Register

  • Online: The easiest and quickest method to register for the above course is online, by clicking on the appropriate link above. For early bird rates, confirmation and payment must be made at least one week prior to course date. No payment is taken online.

  • E-mail: Send us an email at info@charlesmann.com.my including your name, contact number and title of course you wish to register for. We will then contact you with further details and can confirm your place at the course.

  • SMS: Text us at 010 425 0886 including your name, email address and title of course you wish to register for. We will then contact you with further details and can confirm your place at the course.

  • Phone: Call us on 010 425 0886 and discuss your interest with one of our consultants.