Advanced Facebook Techniques Training Course

Learn the Powerful Business Marketing Tools in Facebook

The leading HRDF Facebook marketing training in Malaysia

All courses last one full day, starting at 9.30am until 5.00pm. This course is 100% HRDF claimable. Download course brochure and registration form. NOTE: Venue may be subject to change.

Clients who've benefitted

from this course include:

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With over 1.2 billion users worldwide, chances are you are familiar with the Facebook social media platform but are probably not using its full potential when it comes to your organisation or business.

 

This advanced Facebook marketing training course is one of the best in Malaysia and introduces you to the more in-depth and business specific features that exist in Facebook, allowing you to utilise the more powerful techniques when it comes to social media marketing and online ads.

 

By learning these advanced advertising techniques, you will be equipped to harness the full power of Facebook as an effective part of your online digital presence. You will also learn methods to engage effectively with your followers through contests, promotions and interactive postings.

 

This one day training course uses a combination of practical exercises, presentations and case studies, as well as some technical methods to access some of the more uncommon features of Facebook. Register for this training course by filling in our interest form.

Course Programme

  • What are the latest trends?

  • How does Facebook fit into a wider social media strategy?

  • The latest Apps

  • What is Facebook Connect and what does it make possible?

  • Adding ‘Share’ and ‘Like’ buttons on your own website

  • What makes a successful Facebook Page?

  • How to bring in content from an external sources

  • Embedding posts

  • Retention: growing a page vs. maintaining a page

  • How much content to produce? Content creation vs. content curation

  • Running competitions

  • What does a ‘Like’ really mean?

  • Managing your pages

  • When and why to get an agency involved

  • Top do’s and don’ts

  • Searching and installing apps

  • Creating custom apps

  • SSL certification process

  • What is the Facebook API and what does that mean?

  • Briefing a developer

  • Top tips on what to do and what to avoid

  • What advertising options are available

  • How to make a Facebook ad

  • Data and demographic targeting

  • Purpose of ad campaign – conversion into what?

  • A/B Testing and optimisation

  • What can be measured and monitored?

  • Industry benchmarks

  • Measurement tools

  • Measuring success beyond your Facebook

  • Page and ‘Likes’

  • The personal vs. professional grey area

  • Resources and staffing

  • Costs and budgeting

  • Sponsored Stories

  • Facebook Places and check-ins

  • Facebook credits

  • Facebook and ecommerce

  • In-depth measurement and analysis

 

 
Who Should Attend

  • Web Designers and Developers

  • Sales and Marketing Staff

  • Marketing Executives

  • Junior Digital Marketers

  • Marketing Graduates

  • Business Development Managers

  • PR Professionals

  • Advertisers

  • Event Organisers and Managers

  • Promotions and Customer Service Managers

  • Online Marketers

  • Digital Strategists

  • Business Owners

Dates above unsuitable?​

Prefer bespoke training?​

Contact us for in-house and one-to-one training at no extra cost!



Or Call: 010 425 0886

Course Benefits


Following our Facebook marketing training course, you will be able to:  



  • Understand how to strategically plan your Facebook campaign

  • Understand the latest technical advances Facebook has to offer

  • Implement Facebooks Apps and customised content

  • Create, develop and manage successful Facebook Pages

  • Understand your Facebook Advertising options and challenges

  • Monitor and measure your Facebook campaign performance

  • Understand the privacy and legal issues around Facebook



All delegates will receive a certificate, hard and soft copies of course materials and four weeks post course support.

This Advanced Facebook Marketing for Business training course is also available for registration in Ipoh (Perak), Penang, Kelantan, Terengganu, Port Dickson, Johor Bahru, Kuching (Sarawak) and Kota Kinabalu (Sarawak). Please contact us for assistance.

How to Register

  • Online: The easiest and quickest method to register for the above course is online, by clicking on the appropriate link above. For early bird rates, confirmation and payment must be made at least one week prior to course date. No payment is taken online.

  • E-mail: Send us an email at info@charlesmann.com.my including your name, contact number and title of course you wish to register for. We will then contact you with further details and can confirm your place at the course.

  • SMS: Text us at 010 425 0886 including your name, email address and title of course you wish to register for. We will then contact you with further details and can confirm your place at the course.

  • Phone: Call us on 010 425 0886 and discuss your interest with one of our consultants.