Search Engine Optimisation (SEO) Training Course

Improve Your Websites' Search Rank with Google and SEO

The leading HRDF SEO training course in Malaysia

All courses last one full day, starting at 9.30am until 5.00pm. This course is 100% HRDF claimable. Download course brochure and registration form. NOTE: Venue may be subject to change.

Clients who've benefitted

from this course include:

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Search Engine Optimisation (SEO) is widely regarded as an important and fundamental part of any digital marketer’s arsenal, yet it still remains very misunderstood by many who still follow SEO techniques from the 90’s and early 2000’s. Search Engine Optimisation has come a long way since then due to Google setting the standard and high bar for websites to aspire to. However, the techniques and SEO strategies that can be employed are relatively simple to achieve.

 

Our SEO training course and workshop demystifies the jargon associated with search engine optimisation, helping marketers, designers and developers create successful SEO campaigns that will compliment other online marketing activity as well as improve ranking in Googe search and other major search engines. Participants have attended from industries such as travel/tourism, F&B, education, creative agencies and financial/banks.

 

The day is packed full of useful strategies, case studies, recommended tools and the very latest research on best practice. It aims to empower attendees to run their own SEO campaigns or to better manage their SEO agency relationships. Register for this training course by filling in our interest form.

Course Programme

  • Overview of the search marketing landscape

  • How search engines work and rank relevant websites in search results

  • How social media is impacting on SEO

  • A review of the risks when running SEO campaigns

  • Examples of common SEO implementation issues

  • Setting and measuring SEO goals and objectives

  • Keyword research and planning: outsmarting your competitors

  • Keyword research tools and software

  • Using research tools to avoid the Google penalty

  • How the psychology of user search behaviour impacts on website design

  • Competitor benchmarking - techniques and tools

  • Understanding how search engines crawl websites

  • Creating and submitting webmaster sitemaps

  • Techniques to deal with duplicate or similar content

  • Dealing with migrating or relaunching websites

  • How to create metadata for search engines and social networks

  • Using Google tools to improve engagement and research keywords

  • Managing your web designers: case studies of poor web design

  • Using tools to run SEO audits

  • A lesson in link building science

  • Google PageRank and its influence on modern SEO

  • Google official advice on SEO and tips

  • Social Media and its effect on link building

  • Optimising your website architecture for link building

  • Using sitemaps and their benefit

  • Different structured approaches to running SEO campaigns

  • Reviewing, testing and refining search engine optimisation

  • Future SEO trends

 

 
Who Should Attend

  • Web Designers and Developers

  • Sales and Marketing Staff

  • Marketing Executives

  • Junior Digital Marketers

  • Marketing Graduates

  • Business Development Managers

  • PR Professionals

  • Advertisers

  • Event Organisers and Managers

  • Promotions and Customer Service Managers

  • Online Marketers

  • Digital Strategists

  • Business Owners

Dates above unsuitable?​

Prefer bespoke training?​

Contact us for in-house and one-to-one training at no extra cost!



Or Call: 010 425 0886

Course Benefits


Following this SEO training course, you will understand how to:  



  • Optimise your website search rank and performance

  • Use online tools to carry out keyphrase and market research

  • Perform competitor benchmarking using tools and advanced search commands

  • Implement best practices relating to search engine inclusion and exclusion

  • Implement best practice SEO web design, copywriting and site architecture

  • Select the best approaches to running your SEO campaigns

  • Carry out effective link building and off-page optimisation



All delegates will receive a certificate, hard and soft copies of course materials and four weeks post course support.

This SEO (Search Engine Optimisation) training course is also available for registration in Ipoh (Perak), Penang, Kelantan, Terengganu, Port Dickson, Johor Bahru, Kuching (Sarawak) and Kota Kinabalu (Sarawak). Please contact us for assistance.

How to Register

  • Online: The easiest and quickest method to register for the above course is online, by clicking on the appropriate link above. For early bird rates, confirmation and payment must be made at least one week prior to course date. No payment is taken online.

  • E-mail: Send us an email at info@charlesmann.com.my including your name, contact number and title of course you wish to register for. We will then contact you with further details and can confirm your place at the course.

  • SMS: Text us at 010 425 0886 including your name, email address and title of course you wish to register for. We will then contact you with further details and can confirm your place at the course.

  • Phone: Call us on 010 425 0886 and discuss your interest with one of our consultants.