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Effective Email Marketing with Mailchimp Training Course

Create Powerful Email Campaigns With Our Short 1-Day Course

Our email marketing training programme is unique in Malaysia by focusing on the core principles that can be practically applied to ensure an effective digital marketing strategy. Email marketing, also known as EDM, is an often neglected strategy by businesses despite them holding databases of customers data.

Our training course utilises the popular Mailchimp platform to teach participants all of the elements required to get started with and grow strategies. The principles learnt can be applied to any email marketing platform and our expert trainer will use case studies and practical examples to ensure all content is covered.

The leading HRDF Mailchimp email marketing training course in Malaysia

Training Schedule for Effective Email Marketing with Mailchimp Training Course:

All courses last one full day, starting at 9.30am until 5.00pm. This course is 100% HRDF claimable. Download course brochure and registration form

Take this Course as a Customised One-to-One Session at No Extra Cost and with No Minimum Participants Requirement!

Clients who've benefitted from this course include:

Email Marketing Training Course KL
Email Marketing Training in Selangor
Email Marketing Workshop Malaysia

Professional Short Course in Email Marketing Campaigns and EDMs

Email Marketing is one of the most cost effective and powerful forms of online digital marketing and often forms the core of corporate marketing strategies. When managed properly using tools such as Mailchimp, email marketing can be an effective method of promoting products and services, as well as effectively engaging with customers and clients. It is inexpensive, reliable, measureable and the return on investment (ROI) can be very high.


But it’s getting harder and harder to capture the attention of email subscribers and to engage with them effectively. It is also becoming difficult to conduct campaigns without damaging your brand, especially as recipients are now more wary of SPAM marketing and online fraud.


Our new fully-revised Email Marketing Mailchimp training course, also known as EDM (Email Direct Marketing), has been designed to help you make substantial improvements to your email blasting campaigns. We teach the fundamental principles behind email marketing strategies, you will gain an impressive insight into this advertising medium and will be able to confidently deploy and manage effective campaigns. Register for this training course by filling in our interest form.

Our HRDF Claimable email marketing 1-Day training course using Mailchimp


Why Learning Email Marketing is an Important Business Strategy with this Training Course

With email marketing, businesses can directly reach target customers and consumers with highly personalised messages that are engaging and actionable. Our email marketing training course is a professional program structured as a short 1-day session that is comprehensive and expertly crafted for maximum benefit.

The training course consists of modules that help participants to understand user behaviour as well as gain data and analytics to ensure continuous improvement in marketing strategies. With focus on the Mailchimp email marketing platform, our session is comprehensive in nature and regardless of what platform you decide to use for you rmarketing drive, the essentials can be applied across the board. Contact us for further details.

Short Course

Our email marketing training course is a 1-day progamme that can fit into your schedule, while being comprehensove and effective in its' content

Expert Led Instructor

With over 20 years experience in email marketing strategies, our trainer is more than qualified


Our email marketing programme is comprehensive in content to cover the fundamental principles as well as allow expert and professional growth with ongoing imporvement

Email Marketing Campaign Management Course Programme

  • Permission and E-permission marketing

  • Defining your goals

  • E-marketing strategies with Mailchimp

  • Choosing your metrics

  • Setting your budgets

  • Email marketing essentials

  • Conducting a competitive analysis

  • Planning and delivering email campaigns

  • Emailing for customer acquisition and rentention

  • Customer acquisition methods - on and offline

  • Encouraging web visitors to subscribe

  • Crafting effective registration processes

  • Customer retention strategies

  • Choosing frequency schedules

  • Creating effective email campaigns

  • Building trust with subscribers

  • Developing engaging content

  • Improving the value offering of your emails

  • Planning for Viral and Social Media Marketing

  • HTML email design and technology

  • Branding your design

  • Working with email templates

  • Choosing colours and fonts

  • Thinking about navigation

  • Designing for the preview pane

  • Designing for ‘Above the Fold’

  • Improving scannability

  • Using links intelligently

  • Short vs long copy

  • Thinking about subject lines and from fields

  • HTML email development

  • HTML vs text emails

  • Email reader compatibility and testing

  • Improving inbox deliverability

  • Avoid looking like a spammer

  • Improving list quality

  • Removing non-responsive emails

  • How to minimise unsubscribes and complaints

  • Campaign measurement and making on-going improvements

  • Understanding conversion and performance metrics

  • Tracking landing pages

  • Reducing abandonment and bounce rates

  • Structured approaches to testing

  • A/B and Multivariate testing

  • Analysing test results

  • The future of email marketing

  • Social Media - the death of email?


Who Should Attend

  • Web Designers and Developers

  • Sales and Marketing Staff

  • Marketing Executives

  • Junior Digital Marketers

  • Marketing Graduates

  • Business Development Managers

  • PR Professionals

  • Advertisers

  • Event Organisers and Managers

  • Promotions and Customer Service Managers

  • Online Marketers

  • Digital Strategists

  • Business Owners

Dates above unsuitable?​

Prefer bespoke training?​

Contact us for in-house and one-to-one training at no extra cost!

Or Call: 010 425 0886

Course Benefits

Following our email marketing course, you will understand how to:  

  • Effectively plan your email marketing campaigns using Mailchimp

  • Stay within SPAM guidelines when broadcasting emails

  • Create a strategy to build segmented target lists

  • Improve your inbox deliverability success rates

  • Interpret campaign metrics and make continuous improvements

  • Learn about landing pages and best practice guidelines

  • Create HTML emails using best practice design and development guidelines

  • Test your email HTML across different email readers and service providers

  • Plan for future developments and innovations in email marketing

All delegates will receive a certificate, hard and soft copies of course materials and four weeks post course support.

Prefer bespoke advice?​

Contact us for our one-to-one and more custom solution!

Or Call: 010 425 0886

How to Register for our Effective Email Marketing with Mailchimp Training Course :

The above Email Marketing with Mailchimp training course is also available for registration in Ipoh (Perak), Penang, Kelantan, Terengganu, Port Dickson, Johor Bahru, Kuching (Sarawak) and Kota Kinabalu (Sarawak). Please contact us for assistance.

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