Social Media For Business Training Course

A Comprehensive Social Media Marketing Workshop

Course Brochure

HRDF Claimable

All courses last one full day, starting at 9.30am until 5.00pm. This course is 100% HRDF claimable. Download course brochure and registration form. NOTE: Venue may be subject to change.

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The leading HRDF social media marketing training course in Malaysia

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Since the beginning of the world wide web, there have been huge changes in how media is produced and consumed. The most dynamic and exciting form of this media evolution is social media - a phenomenon that is no longer being used by the few but by the many, and should seriously be considered an essential part of any businesses’ digital marketing strategy.

Our social media training course is one of the best in Malaysia and will give you an in-depth understanding of the shifts in this medium that have been occurring; highlight the depth and breadth of the social media landscape, and how your business or brand can benefit by forming a strategy that will comfortably fit into areas such as marketing, product development and customer services.

By studying practical examples and case studies, the principles and fundamentals of social media use for businesses and organisations will be explained and clarified through this interactive training course, enabling attendees to run and manage strategies within their respective marketing frameworks in 2019. Register for this training course by filling in our interest form.

Course Programme

• Social Media Overview

• Current marketplace

• Trends and latest developments

• Basic principles behind using Social Media

• Principles of Social Media

• Reciprocity and Sharing of information

• Conversations through Social Media

• Cultivating relationships through Social Media

• Delivering trust

• Importance of honesty and integrity

• Types of Social Media

• Communication forums

• Multimedia sharing

• Reviews, comments and opinions across all sectors

• Entertainment

• Concept of viral marketing

• Audiences for Social Media

• Demographics and statistics

• Driving factors

• Why Social Media Matters

• Understanding how it affects brands and businesses

• Dealing with negativity and crisis

• The cross company approach to social media

• Importance of quality content creation

• Frequency of updates

• Types of content and deployment techniques

• Understanding the network economy

• Case studies - good and bad examples

• Monitoring your brand’s presence

• Basic analysis techniques and tools

• Interpreting the results

• Benchmarking practices

• Ethics - the laws behind Social Media

• Best practices

• Creating a Social Media strategy for your brand

Who Should Attend

• Web Designers and Developers

• Sales and Marketing Staff

• Marketing Executives

• Junior Digital Marketers

• Marketing Graduates

• Business Development Managers

• PR Professionals

• Advertisers

• Event Organisers and Managers

• Promotions and Customer Service Managers

• Online Marketers

• Digital Strategists

• Business Owners

This Social Media Marketing for Business training course is also available for registration in Ipoh (Perak), Penang, Kelantan, Terengganu, Port Dickson, Johor Bahru, Kuching (Sarawak) and Kota Kinabalu (Sarawak). Please contact us for assistance.