Social Media For Business Training Course

A Comprehensive Social Media Marketing Workshop

Take this Course as a Customised One-to-One Session at No Extra Cost and with No Minimum Participants Requirement!

All courses last one full day, starting at 9.30am until 5.00pm. This course is 100% HRDF claimable. Download course brochure and registration form. NOTE: Venue may be subject to change.

Clients who've benefitted

from this course include:

The leading HRDF social media marketing training course in Malaysia

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Since the beginning of the world wide web, there have been huge changes in how media is produced and consumed. The most dynamic and exciting form of this media evolution is social media - a phenomenon that is no longer being used by the few but by the many, and should seriously be considered an essential part of any businesses’ digital marketing strategy.

 

Our social media training course is one of the best in Malaysia and will give you an in-depth understanding of the shifts in this medium that have been occurring; highlight the depth and breadth of the social media landscape, and how your business or brand can benefit by forming a strategy that will comfortably fit into areas such as marketing, product development and customer services.

 

By studying practical examples and case studies, the principles and fundamentals of social media use for businesses and organisations will be explained and clarified through this interactive training course, enabling attendees to run and manage strategies within their respective marketing frameworks in 2019. Register for this training course by filling in our interest form.

Course Programme
 
  • Social Media Overview

  • Current marketplace

  • Trends and latest developments

  • Basic principles behind using Social Media

  • Principles of Social Media

  • Reciprocity and Sharing of information

  • Conversations through Social Media

  • Cultivating relationships through Social Media

  • Delivering trust

  • Importance of honesty and integrity

  • Types of Social Media

  • Communication forums

  • Multimedia sharing

  • Reviews, comments and opinions across all sectors

  • Entertainment

  • Concept of viral marketing

  • Audiences for Social Media

  • Demographics and statistics

  • Driving factors

  • Why Social Media Matters

  • Understanding how it affects brands and businesses

  • Dealing with negativity and crisis

  • The cross company approach to social media

  • Importance of quality content creation

  • Frequency of updates

  • Types of content and deployment techniques

  • Understanding the network economy

  • Case studies - good and bad examples

  • Monitoring your brand’s presence

  • Basic analysis techniques and tools

  • Interpreting the results

  • Benchmarking practices

  • Ethics - the laws behind Social Media

  • Best practices

  • Creating a Social Media strategy for your brand

 

 
Who Should Attend
 
  • Web Designers and Developers

  • Sales and Marketing Staff

  • Marketing Executives

  • Junior Digital Marketers

  • Marketing Graduates

  • Business Development Managers

  • PR Professionals

  • Advertisers

  • Event Organisers and Managers

  • Promotions and Customer Service Managers

  • Online Marketers

  • Digital Strategists

  • Business Owners

Dates above unsuitable?​

Prefer custom social media training?​

Contact us for in-house and one-to-one training at no extra cost!



Or Call: 010 425 0886

Course Benefits


Following this social media training course, you will understand:  



  • The depth and breadth of social media

  • What makes content social and how it differs from the broadcast media model

  • The importance of trust, honesty and transparency

  • Social media demographics and how it relates to brand engagement

  • How other businesses, organisations and brands are using social media

  • How it can go wrong and how to react

  • Best practices, ethics and legislation

  • Basic techniques and tools for benchmarking your social media presence

  • The first steps in creating a social media strategy for your business or brand

  • Some of the latest services and trend



All delegates will receive a certificate, hard and soft copies of course materials and four weeks post course support.

This Social Media Marketing for Business training course is also available for registration in Ipoh (Perak), Penang, Kelantan, Terengganu, Port Dickson, Johor Bahru, Kuching (Sarawak) and Kota Kinabalu (Sarawak). Please contact us for assistance.

How to Register

  • Online: The easiest and quickest method to register for the above course is online, by clicking on the appropriate link above. For early bird rates, confirmation and payment must be made at least one week prior to course date. No payment is taken online.

  • E-mail: Send us an email at info@charlesmann.com.my including your name, contact number and title of course you wish to register for. We will then contact you with further details and can confirm your place at the course.

  • SMS: Text us at 010 425 0886 including your name, email address and title of course you wish to register for. We will then contact you with further details and can confirm your place at the course.

  • Phone: Call us on 010 425 0886 and discuss your interest with one of our consultants.