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3 Day Digital Marketing Masterclass Training Course

A Professional Program in Online Marketing in Abu Dhabi - UAE


Professional Digital Marketing Training Course in Abu Dhabi

Tuesday 26th until Thursday 28th March 2019 - 3 Days
Intercontinental Hotel Abu Dhabi*,
King Abdullah bin Abdul Aziz Al Saud Street
AED 3,450 per delegate - Early Bird Rate   (AED 3,950 Standard Price)

Since the beginning of the world wide web, there have been huge changes in how media is produced and consumed online. It has become necessary, more than ever, to understand how online mediums can be taken advantage of by businesses and organisations to create new opportunities and encourage growth in the digital world.


Our 3 Day Masterclass is an intensive yet focused workshop introducing participants to the main components that make up a digital marketing strategy. The first day focuses on the most dynamic and exciting form of this media evolution; social media - a phenomenon that is no longer being used by the few but by the many, and should seriously be considered an essential part of any businesses’ digital marketing strategy.

The social media component will give you an in-depth understanding of the shifts in this medium that have been occurring; highlight the depth and breadth of the social media landscape, and how your business or brand can benefit by forming a strategy that will comfortably fit into areas such as marketing, product development and customer services. 

The second day session focuses on Email Marketing - one of the most cost effective and powerful forms of online digital marketing. When managed properly, email marketing can be an effective method of promoting products and services, as well as effectively engaging with customers and clients. It is inexpensive, reliable, measureable and the return on investment (ROI) can be very high.

Our course has been designed to help you make substantial improvements to your email blasting campaigns. By taking you through the fundamental principles behind email marketing strategies, you will gain an impressive insight into this advertising medium and will be able to confidently deploy and manage effective campaigns.

The third day covers good website design along with improving visibility online, especially on search engines such as Google. All marketing efforts in bringing visitors to your website are pointless if these visitors exit your website without buying or getting in touch, or performing some sort of interaction. This unique website course will give you a thorough understanding of the principles of persuasive website design, resulting in helping you create web design briefs that will help develop online pages that truly add value to your business or brand. You will discover that making some simple changes to your web pages can make a huge difference to the number of people who read your content, browse your pages, complete your enquiry forms or make a purchase.

By studying practical examples and case studies related to the above sessions, the principles and fundamentals of digital use for businesses and organisations will be explained and clarified through this interactive training course, enabling attendees to run and manage strategies within their respective marketing frameworks. We are proud to conduct a professional digital marketing training course in Abu Dhabi - a first in the UAE!

Each training day starts at 9.30am until 5.00pm, and is inclusive of course materials, certificate, lunch, refreshments and snacks, along with complimentary four week post course support and assistance. A wi-fi enabled laptop (not iPad or tablet) is required for this course along with a basic understanding of ICT and the internet.

Course Programme

Day One:

  • Social Media Overview

  • Trends and latest developments

  • Principles of Social Media

  • Conversations through Social Media

  • Cultivating relationships through Social Media

  • Types of Social Media

  • Entertainment

  • Concept of viral marketing

  • Audiences for Social Media

  • Demographics and statistics

  • Driving factors

  • Why Social Media Matters

  • Understanding how it affects brands and businesses

  • Dealing with negativity and crisis

  • The cross company approach to social media

  • Importance of quality content creation

  • Types of content and deployment techniques

  • Case studies - good and bad examples

  • Monitoring your brand’s presence

  • Basic analysis techniques and tools

  • Interpreting the results

Day Two:

  • Defining your goals

  • E-marketing strategies

  • Setting your budgets

  • Email marketing essentials

  • Conducting a competitive analysis

  • Planning and delivering email campaigns

  • Emailing for customer acquisition and rentention

  • Customer acquisition methods - on and offline

  • Encouraging web visitors to subscribe

  • Customer retention strategies

  • Choosing frequency schedules

  • Creating effective email campaigns

  • Building trust with subscribers

  • Developing engaging content

  • Branding your design

  • Designing for ‘Above the Fold’

  • Using links intelligently

  • Short vs long copy

  • Thinking about subject lines and from fields

  • HTML email development

  • Email reader compatibility and testing

  • Improving inbox deliverability

  • Avoid looking like a spammer

  • Improving list quality

  • How to minimise unsubscribes and complaints

  • Understanding conversion and performance metrics

  • Tracking landing pages

  • Reducing abandonment and bounce rates

Day Three:

  • The fundamental drivers of human behaviour

  • Why it is important to grab attention and how to do it

  • Prioritising changes to your website

  • Identify problem areas on your website

  • Gathering ‘Voice of the Customer’ data

  • Rapid feedback gathering tools

  • Simple ways to develop Customer Journeys

  • The basic optimisation tools

  • The key metrics you must pay attention to

  • Implementing website changes

  • The importance of attention grabbing headlines

  • Using the power of emotion to engage with your your customer personas

  • Inserting the right keywords at the right points

  • Understanding and designing effective Landing Pages

  • Page elements that will keep visitors on your site for longer

  • Tips and techniques for improving the visibility of your Calls to Action


Who Should Attend

This Digital Marketing Masterclass will benefit a wide range of personnel and team members, involved in many different areas of a business or organisation. The skills learnt during the three days can be applicable in many different departments and faculties including, but not limited to, the following roles:

  • Web Designers and Developers

  • Sales and Marketing Staff

  • Marketing Executives

  • Junior Digital Marketers

  • Marketing Graduates

  • Business Development Managers

  • PR Professionals

  • Advertisers

  • Event Organisers and Managers

  • Promotions and Customer Service Managers

  • Online Marketers

  • Digital Strategists

  • Business Owners

  • Customer Service Personnel

Date and Venue

Tuesday 26th - Thursday 28th March 2019     

  • Day 1: Tuesday 26th March 2019

  • Day 2: Wednesday 27th March 2019

  • Day 3: Thursday 28th March 2019

Intercontinental Abu Dhabi, 
King Abdullah bin Abdul Aziz Al Saud Street (Google Maps)

* Venue Subject to Change

Dates above unsuitable?​

Prefer bespoke training?​

Contact us for in-house and one-to-one training at no extra cost!

Or Call: +60 10 425 0886

Course Benefits

The 3 Day course will equip participants with the knowledge and expertise to deploy and manage a range of digital marketing strategies. Furthermore, the foundational understanding gained through the sessions will allow participants to develop themsleves through practice into robust digital channel managers.  

Following the first day, participants will understand:  

  • The depth and breadth of social media

  • What makes content social and how it differs from the broadcast media model

  • The importance of trust, honesty and transparency

  • Social media demographics and how it relates to brand engagement

  • How other businesses, organisations and brands are using social media

  • How it can go wrong and how to react

  • Best practices, ethics and legislation

  • Basic techniques and tools for benchmarking your social media presence

  • The first steps in creating a social media strategy for your business or brand

  • Some of the latest services and trends

Following the second day, participants will learn how to:


  • Effectively plan your email marketing campaigns

  • Stay within SPAM guidelines when broadcasting emails

  • Create a strategy to build segmented target lists

  • Improve your inbox deliverability success rates

  • Interpret campaign metrics and make continuous improvements

  • Learn about landing pages and best practice guidelines

  • Create HTML emails using best practice design and development guidelines

  • Plan for future developments and innovations in email marketing

Following the third day, attendees will be able to:  

  • Make your website more credible, trustworthy and persuasive

  • Form deeper relationships with your online customers

  • Understand the wide array of tools available to improve your website

  • Use tools to build highly effective landing pages

  • Identify problem areas of your online setup and find suitable solutions

  • Explain your web optimisation work to Senior Managers and Executives

All delegates will receive a certificate, hard and soft copies of course materials and four weeks post course support.

3 Day Digital Marketing Masterclass in Dubai - Coming Soon

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