Google Adwords and PPC Marketing Training

Optimise Your Online Advertising for Performance and Profitability

Please contact us for latest course dates and venue details:
Email: info@charlesmann.com.my
Or call: +60 10 425 0886

All courses last one full day, starting at 9.30am until 5.00pm. This course is 100% HRDF claimable. Download course brochure and registration form.

Clients who've benefitted

from this course include:

hrdf-training-malaysia-facebook-social-m

The leading HRDF Google Ads training courses in Malaysia

Google AdWords (or Google Ads) and PPC (pay per click) marketing plays a crucial role in thousands of online marketing campaigns, especially in ultra competitive industries and sectors. Yet many of them are run at a loss, with companies missing out on the huge opportunities to vastly improve their return on investment. However, most of the errors committed when Google Ad campaigns are run are simple to fix and rectify, without the need to outsource or call in specialists.

 

Our Google Ads training course gives participants an in-depth understanding of the latest PPC marketing strategies by providing a wealth of techniques and tips to optimise AdWords campaigns to make them more profitable and effective. In addition, it demystifies the jargon used when running Ad campaigns.

 

The techniques gained from this training course will allow marketers to run strategies in an efficient manner, and attendees will leave with a clear understanding of the principles behind this powerful marketing medium. Register for this training course by filling in our interest form.

Course Programme

  • A review of the latest search marketing trends

  • A look at the latest pay-per-click advertising options

  • Comparing AdWords with Facebook and LinkedIn advertising

  • Choosing between SEO and PPC

  • Setting goals and KPI’s

  • Using analytics to measure performance

  • Keyword research: demystifying how people really search

  • Measuring seasonal and regional search habits

  • Optimising AdWords campaign structure

  • Ways to increase campaign targeting

  • Using AdWords extensions to improve campaign performance

  • Techniques to assign campaigns budgets

  • Setting keyword bids to meet marketing objectives

  • Choosing between the search and display network

  • Dealing with the deluge of data: what should I be regularly looking at?

  • Understanding real search terms that trigger your ads

  • Keyword research and analysis

  • Reporting on competitor information

  • How to find missed opportunities

  • Understanding conversion tracking: am I making a profit?

  • Optimising landing pages to improve performance

  • Tools and methods of testing of landing pages

  • Creating Remarketing lists and campaigns

 

 
Who Should Attend

  • Web Designers and Developers

  • Sales and Marketing Staff

  • Marketing Executives

  • Junior Digital Marketers

  • Marketing Graduates

  • Business Development Managers

  • PR Professionals

  • Advertisers

  • Event Organisers and Managers

  • Promotions and Customer Service Managers

  • Online Marketers

  • Digital Strategists

  • Business Owners

Dates above unsuitable?​

Prefer bespoke training?​

Contact us for in-house and one-to-one training at no extra cost!



Or Call: 010 425 0886

Course Benefits


Following this Google Adwords training course, you will understand how to:  



  • Create and optimise Google AdWords campaigns

  • Better structure and target your AdWords campaigns

  • Carry out keyword research to develop a target

  • keyword list

  • Use keyword matching to optimise performance

  • Confidently set budgets and keywords bids

  • Assess your cost-per-acquisition and model value generated from PPC

  • Adopt best practice copywriting guidelines when creating ads

  • Optimise your landing pages and carry out testing

  • Measure campaign performance using web analytics



All delegates will receive a certificate, hard and soft copies of course materials and four weeks post course support.

How to Register

  • Online: The easiest and quickest method to register for the above course is online, by clicking on the appropriate link above. For early bird rates, confirmation and payment must be made at least one week prior to course date. No payment is taken online.

  • E-mail: Send us an email at info@charlesmann.com.my including your name, contact number and title of course you wish to register for. We will then contact you with further details and can confirm your place at the course.

  • SMS: Text us at 010 425 0886 including your name, email address and title of course you wish to register for. We will then contact you with further details and can confirm your place at the course.

  • Phone: Call us on 010 425 0886 and discuss your interest with one of our consultants.